Clipper Ventures launch GB brand campaign
Club president and Clipper Ventures chairman Sir Robin Knox-Johnston was busy launching an initiative this week to promote British brands by getting them to sponsor a Clipper Ventures yacht in the Clipper 2013-14 race.
Sir Robin has been supporting the GREAT Britain campaign during the Olympic year and Sir Robin says the idea of promoting GREAT British brands on a GREAT Britain boat in the next Clipper race is an exciting prospect.
The project aims to attract ten lead partners, each contributing £150,000, to sponsor a GREAT Britain branded yacht over the next two years and participate in a global promotion campaign that will link up with UK trade and tourism global marketing initiatives.The initiative has been endorsed by Sports and Tourism Minister, the Rt Hon Hugh Robertson MP. He said, “For 17 years the Clipper Race has played a leading role in promoting British sailing and is now a core asset for British business internationally. We have experienced a truly memorable 2012, and it is organisations like this that will continue to push our sporting prowess."The ninth edition of the Clipper Race will start from the UK next Summer and take a year to complete with more than 600 crew participating over the eight leg series in a new matched fleet of twelve 70 foot ocean racing yachts. The event attracts large global media audiences with a cumulative reach in excess of two billion people in more than 200 countries. (Source: Kantar Media Precis)
Clipper Ventures, the organiser of the Clipper Race, was selected to take part in the GREAT Britain campaign. The initiative known as the Global Trade Winds Partnership will promote British business in key international markets alongside the world’s longest yacht race, a British success story in itself, and help to maintain the British sailing legacy built on the success of Team GB at the 2012 Olympic Games.
Sir Robin added: “In the current economic climate our horizons need to be global to take advantage of trading opportunities in developing and growing markets; innovative approaches are required to be more competitive. We look forward to working with GREAT British brand partners, and the UK Government through the Prime Minister’s office, to deliver a powerful and effective international marketing campaign.”
For more information visit: www.clipperroundtheworld.com